DADA 100 : LEAVE CERTAINTY BEHIND A/W 18
       
     
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DADA 100 : LEAVE CERTAINTY BEHIND A/W 18
       
     
DADA 100 : LEAVE CERTAINTY BEHIND A/W 18

Some one hundred years ago, minds joined forces to form the artistic movement known as Dada. Those vanguards united with intentions of shocking a complacent public through use of the “Absurd”. The resulting art works were a complete renunciation of the guiding logic leading capitalist society forward. Confronting actions were staged and challenging creations were made. The entire perception of “Reality” was called into question.

The A/W 18 collection serves as a centenary tribute to the Dada iconoclasts. The movement’s efforts resound with a disarming relevance to the current day. Authentic reality has become muddled through layers of illusionary propaganda. This is an age of confusion, further tangled in a system of “alternative facts”.

Truth is revealed through the contemplative and active questioning of conventional behavioural methods. In the reconsideration and reconfiguration of the traditional menswear forms, BEAU Homme acts in conjunction with the Dada legacy to rouse individuals out of their compliance with a preposterous and humanly unjust state of worldly affairs.

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